Search engine marketing is one of the best techniques with zero or no interruption-based advertising, a marketing dream come true strategy. In order to instantiate this, you must first understand the routine by trying to:
⦿ First, start with your buyer personas,
⦿ Then built content especially for these buyers-content that talks about the problems they face in the words and phrases they actually use.
⦿ Then you delivered the killer contents relevant to what they are looked and in the online of preference ( such as ebook, blogs, website and much more.)
Before dishing the can hard on improving your search engine marketing strategies, I would like to shed more light on some few definitions.
Search engine optimization (SEO) is the art and science of ensuring that the words and phrases on your site, blog, and other online content are found by the search engines and that, once found, your site is given the highest ranking possible in the natural search results what the search engine algorithm deems important for the phrase entered.
Search engine advertising SEA is when a marketer pays to have advertising appear in search engines when a user types in a particular phrase that the marketer has purchased. Usually, this advertising comes in the form of small text ads appearing next to the natural search results for a particular search term. Google AdWords and Yahoo! Search Marketing are the two large search engine advertising programs.
Search engine marketing SEM is the process that involves application of search engines to reach out to potential buyers directly.
SEARCH ENGINE OPTIMIZATION
Almost 80% of web marketers on internet offering SEO related service would in one way or the other promise stellar and speckless results from simply manipulating keywords on your site, and to make matter worse they would even promise you of making your website searchable using their almighty tricks and subterfuge packed with worthless arsenals.
Well!, I am very convinced that the single and only methods you can apply to improve your search engine marketing is to concentrate thoroughly on building a productive, rich and problem solving inclined content factory for your intending buyers or visitors. Search engine marketing should not be mysterious and certainly unreachable but should be simplified and attainable.
In order to really understand the subtleties and intricacies that make good search engine marketing, one need to immerse herself into understanding the logical factors such as the rightful application of URL, placement of certain keywords within your content, appropriate usage of tags, correct usage of metadata, the needs for inbound links and so on.
A very important resource to get you a better grip of search engine optimization is on SEARCH ENGINE WATCH, here, you will find resources about search engine marketing. It is a website that provides news and information about search engines and search engine marketing.
THE BAD TASTE OF SEO
Guaranteed you might have tried search engine marketing using different methods and perhaps work with some organizations to help optimize site and often fail, this is because most marketers sometimes spend a lot of time optimizing on general keywords and phrases that do not produce sufficient targeted results.
Take, for instance, you entered a key phrase web services into Google and returned over 240 million hits. This is terribly impossible to get to the top of the heap with a generic word or phrase of web services only.
Note, it is highly not recommended to try to reach potential buyers with broad, and vast popular search terms.
THE BETTER OPTION
There are different methods you can choose to create search engine marketing programs, one of these methods is to optimize on and advertise with a small number of words and phrases that widely target, in order to try to generate large numbers of clicks.
Remember the authentic breakthrough actually emanates from driving buyers directly to the actual content they are looking for, do not waste time and resources optimizing for a generic term and hoping for the miracle pour in.
Another better approach is to create your own bank of keyword phrase targeting specific search terms that people might actually search for ( relatively). This is must be niche-incline!.
THE METHODS THAT WORKS
A. CHOOSE SEO FRIENDLY URL FOR YOUR DOMAIN
Another important aspect of SEM is choosing relevant business name and URL so that they will be easy to find especially on the Web through search engines. In order to successful come up with something great, try this below:
Run a quick web search and perhaps try to do a little instant domain search to see if anything comes up unique for you, but if there are a lot of name similarity, the best idea is to let it go and find something more specific, clearer and unique.
Tip: Your marketing goal should be that when someone enters the name of your company or products should be immediately reached with less competition in the search engines.
B. CREATE A LANDING PAGE FOR LEAD CONVERSION
There is no point in investing lots of time and efforts in creating keyword and phrase that rank well on the search engine without a comprehensive and lead conversion page where the click from the search result will land prospective visitor to.
You need to build a landing page that has specific content to entice, enlighten and inform the people just being sent over to your page that you can solve their problems.
Marketing with web landing pages is one the easiest and most cost-effective ways to get a message read by a target market and a great tool for converting visitors to customers.
Landing pages are ideal for describing special offers, and providing brief information and making customers want to take action by trapping in their attention leading to customers interest and conviction. The information provided by the landing page must contain the keywords that lead a customer to your page.
LANDING PAGE SUCCESS TIP
The following are the simple tips you need to keep your landing page appealing.
⦿ Make the copy short and the corresponding graphic simple and less noisy.
⦿ Create the page with company’s look, feel and tone: A landing page is an extension of your company’s branding and the same measure should be adopted.
⦿ The landing page should communicate to the prospective buyers not advertising or soliciting, as this might scare potential client away too quickly to hit the back button.
⦿ Provide a proven testimonials from happy customers
⦿ Make it a self-contained unit and desist from flooding the page with a lot of distractive links.
⦿ Make the call to action clear and easy to response to
⦿ Use multiple calls to actions by offering a free trial, coupon, an ROI calculator or even a price quote.
⦿ Only ask for required and necessary information, do not request visitors to enter lots of information as this might reduce your response rate.
⦿ Don’t forget to follow up your action when you see the leads coming in.