Powering up your keywords in search engine should be the top priority of any webmaster. Keywords or key phrases is one the fundamental factors for any successful search engine optimization. As we all know SEO is a long term process whose success is slow leading to some noticeable frustration that lingers.
One way to facilitate, speed up and light up the process is to choose the right keywords, the bad keywords would only do you more harm in terms of ranking and traffic.
I will be sharing different ways you can use to pick the right keywords in order to bring traffic to your business with minimal efforts.
1. CUSTOMER’S THOUGHT IS ALWAYS RIGHT
Most web marketers or website owners always optimize for the keyword associated with the products or services they promote. Unfortunately, this is not the way it works in terms of bringing visitors or getting traffic to your site. There are two choices to follow here.
⦿ First choice, you may choose to optimize for product specific keyword and have very little or no traffic at all, that is fine.
⦿ The second choice is, you may decide to optimize for the keywords every potential customer associated with your product or service are looking for and get better traffic.
HOW TO ACHIEVE THIS.
Let’s say you are selling a book, and you intend to optimize for the title of your book (The land of peace eBook), chance are visitors searching for that particular keyword may be at the minimum. But if you think just like the visitor thinks, then you should be smart enough to mix it around and use something like free eBook on the land of peace, A must read eBook on land of peace. The combination of this keyword would definitely change the game and the result.
Desist completely from forcing your own keyword or beliefs about your product or service on your customers. This method never works in web marketing and it is absolutely a red flag in the sight of search engine optimization.
Think like your visitor, understand exactly what your visitors want and will use to find you. And in the event of using a long tail method of, you must provide information related to the keyword that leads the customer to your website.
2. THE LONG TAIL STRATEGIES
In order to really get it well in SEO, you must not optimize for just a single word. You could do a little bit of mathematical permutation or the combination of keywords relevant to your niche.
If you are targeting beauty products for instance, you should consider the wide spectrum of creams, soaps, facial treatment and so on. This strategy is called the long tail (where different keyword phrases relevant to your target niche are used) to get the benefit of improved rankings.
Example of long tail key phrase for beauty products
⦿ Facial beauty products
⦿ Cheap beauty products
⦿ Quality beauty products
⦿ Needs facial treatment on beauty product
⦿ Beauty product for facial treatment and so on.
WHY THIS METHOD WORKS
You can optimize for many of them at once by focusing on the one shorter phrase.
Searchers that visit your website from long tail phrases are generally better targeted and better customers, and if they get to your site and you have actually had what they want, you will surely convert that to a potential lead.
3. PICKING THE GREAT KEYWORDS
It’s very crucial to understand the fundamental factors that determine the criteria for choosing a great keyword. Some of these factors are relevance, competition, and value.
CHOOSING KEYWORD IN TERM OF RELEVANCE
Remember no keyword is 100% relevant but if half or two third of any long tail phrase combination are relevant to your business, you probably in a win-win situation.
A beauty product could be beauty cream product, beauty skin product or a beauty of a paint. The keyword beauty product can be used to target diverse business niche if relevance is not considered.
4. KEYWORD IN TERMS OF COMPETITION AND SEARCH VOLUME
Imagine facing with over 300 million other websites vying and struggling for no 1 place on a search engine, I think you might want to rethink and change your different keyword to attain the best spot and retain the most visible territorial status.
HOW TO DO THIS
1. The number of competitive sites: if you find more than 9 million competing pages in the search result, you might be facing a stiff competition and you might want to rethink and change your keyword.
2. Where you rank: If you are already on the second page of the results, you might not care how many sites are competing with you.
3. Your comparison ability: if you have a daily newsletter on your site about a beauty product, you might be super-competitive, even if a mob of other websites is trying to beat you. You are adding new, highly relevant content daily, and this what search engine really love to see. The ability to maintain fresh content gives you a greater advantage ahead competitors.
Always balance competition against search volume. Some terms might be so relevant and offer so many potential visitors. For instance, the phrase landing page gets over 46.8 million searches. The phrase is searched over million times per month making this keyword a valuable asset in its relevant field.
The best strategy is to mix your keyword list and optimize for both of the followings:
⦿ For high volume return, high competitive keywords that require a long effort on your part before you gain rankings.
⦿ For low volume return, low competition keywords that can produce results sooner.
This strategy lets you build traffic sooner while still aiming for the home runs phrases later.
5. CHECKING THE DEMOGRAPHICS OF YOUR KEYWORD
You can also test the validity of your keyword by comparing the demographic data for that targeted phrase. A very good tool that serves this purpose is Microsoft’s adCenter Labs.
Go to Microsoft’s adCenter Labs type in the keyword of your choice and get quick report. You may also try this great utility tool does exactly the same work.
6. CHECKING YOUR INDUSTRY USING GOOGLE INSIGHT
You need to ensure the keyword you use or choose is relevant to your industry, and the best tool that takes care of this is Google insight. This tool gives you information about your keyword and suggest any possible phrases relevantly or fit your industry.
Another great tool available for free is GSM (g16 search engine marketing tool) This tool can track your competitor keyword position, analyze the phrase and suggest new keyword combination base on competitor, demography and search engine
7. BUILDING A KEYWORD LIST
Anytime you have a keyword chosen, it is important you keep the record to build your own keyword list using the spreadsheet. This helps you remember which keywords is selected and which one to ignored and why this happen.
8. FINDING YOUR KEYWORD COMPETITOR
Never let go your attention on your competitors and watch how your competitor rank their keywords, watch what they are trying to beat you in the rankings and always look for places where you have an advantage and seize to launch your own strategy.
HOW TO DO THIS
This is very simple to do, but you need to be very serious about this, go to Google, Yahoo and MSN live search and search for a keyword relevant to your industry. Then, consider the top ten sites to be your primary competitors to beat.
You can not achieve this goal without putting together some helpful gadget and tools. The following are the great tool to consider.
1. GSM: This is tool does a very good job in terms keywords analysis and tracking the status of your competitor’s keyword in use. It checks any keyword in google, bing, yahoo search engine to get the position of your website in search result. It also gives you all other website address which comes at the top during a search. It checks from first 100 search result. The tool also correlate keyword to analyze correlated and trending keywords for given keyword & country
2. SEOQUAKE tells you how many links your competitors have, shows you their keyword density, and show how many pages they have in the respective search engine indexes.
3. Yellowpipe Lynx Viewer tells you whether they are pulling any funny business showing different content to the search engines than they are showing the public.
9. DISCOVERING YOUR COMPETITORS’ LOOPHOLES
Ranking first in Google search engine does not mean the ranked site is doing a good job in terms of optimization. This is where you come in to exploit this weakness and translate it by carefully optimizing your site for that particular keywords, use any of the stated tools to do this magic.
You can also use web developer toolbar to see whether your competitors have built a good relevance hierarchy on their sites. Do this by checking on their title tags or headings if they don’t have the target keyword.
You may also consider optimizing your images using the ALT tags, check if your competitors are lagging behind in this aspect.
Note that, the success of your business doesn’t lie on the being at the top of search result, but really matters is the conversion for that particular traffic.