What Is A Domain Name?
A domain name is a unique identifier that defines a spot a business occupies on the Internet. It usually represents the web address and how your establishment is found on the Internet using a unique URL as an identifier to locate a resource on a computer.
Why Do I Need a Domain?
You have a business and wonder how to assess the hidden growth opportunities that are embedded therein. In reality, to identify this concealed gem, one needs to break out of a colony to see what it’s like to be unique and have an established name. Domain does just this. So, why do I need one for my business?
The following reasons outline why you should get one domain name for yourself now:
- If you want to create a brand and promote it
- If you want to exploit the power of network information technology
- If you want to experience some of the consumer buying power
- If you want to tap into social media to amplify brand message
- If you want to improve purchasing, recruiting, training, and internal and external communication of your company.
- If you have something special and need to spread the information to reach the world on a click of a button
- If you are a store owner and need to establish an online presence
- If you have an idea and need to monetize it
- If you are a business owner, teacher, author, an artist, actor or actress and the list goes on
5 Tips About Domain Name
1. Domain Must Be Unique
If you want to get a domain for your business, you should consider something memorable, catchy, and keyword-friendly.
Memorable like – 3 to 20 characters will do e.g tribesman.com
Catchy – a non-hyphenated word is considered catchy e.g bubblegum.com, nowtrending.com, busted.com e.t.c. Stay away from bubble-gum.com, now-trending.com and so forth.
Keyword-friendly – a store that sells shoes can have something similar to Shoemasters.com. Also, a machinery industry that builds pharmaceutical equipment may have a domain name like pharmacyequipment.com.
So try to match the domain name with the theme of your business. You may consider at least a keyword that targets what you offer or sell in the domain name (highly recommended).
2. No Exclusive Right to Domain Name
You become a registrant of a domain immediately after a domain is registered, either in your name or business name. This registered domain is usually assigned an exclusive right that lasts for a specific time, a year or more. In retrospect, the right to own a domain is control by regulatory agencies, such as the Internet Corporation for Assigned Names and Numbers (ICANN) or some international agency that oversees generic TLDs (top-level domains).
For instance, if you sell a domain, you are only transferring the exclusive right from you to another user.
3. Do Not Tarry for Long
Your preference may have just been taken by the time you are ready to hit the Internet. So, keep that brainstorming timeline to the minimum and save yourself a spot fast. I am convinced finding the domain of choice can be cumbersome if you didn’t act fast. If you have found something that matches what you do or offer, register the domain immediately even if you aren’t ready to launch or host it.
4. Choose Unrelated Domain Name
If you have a business and intending to turn it into a household name, this guide works well for you. The same approach considered by search engine giants like Google, Bing, and Yahoo has become brands today. Although all of these domain names are exclusively unrelated, they are known globally without recourse to the target keyword. This route is possible, but it comes with the price of “hard work and heavy digital marketing.”
5. Invest In Buying Multiple Domain Name
Protecting a brand on the internet comes with a price. So, if you think what you have is valuable to you and need protection, then procuring multiple or additional domain names can be the way to go.
Let’s say you have crasprasp.com, the best option is to seek for different TLD that carries the same name as shown below
The next step is to ensure you point the additional domain names listed above to the main website by adjusting the destination to target the domain of choice using 301-redirect. This redirect tells search engines that the website has permanently moved from one domain name to another. A simple approach, some easy-to-use hosting provider has a user-friendly interface you can apply to redirect additional domains to another painlessly.
Rule of Thumb
Buying a domain online might seem a bit simple, but you must always pay attention to the fine print to understand the terms of hosting or domain provider. Note, a free domain doesn’t necessarily imply free, sometimes it can be a trap to pay a high yearly rate for the domain name afterwards. So, thou shall not pay more than $12 or $15 per year for a .com domain (the change in price may be subject to ICANN or the governing body).