Search Engine – The Good & The Bad
Internet is a global phenomenon full of good and bad information. This information, however, may serve humans a great deal of damage or gain depending on the query or queries supplied. So a good rule of thumb for the Internet is if you want to know about something or purchase something, there is probably already a website designed for that. Search engines come with a bag of tricks, and these may either return trick or treat to the end users depending on the query.
My Beautiful Websites Make No Sale
The question is, with all the beautifully adorned websites and great products or services in place. There is a bit of a problem: Nobody knows that your site exists. How will people find your website? The most common way that new visitors will find your site is through a search engine. The approach towards search engines can vary depending on the differential needs and wants of the business owner.
The fun part is, the choice made can make or break the success of your brand position online and oftentimes, some websites are just going to bite the bullet and make the best of slim option available to them. But if you are here reading this article, then, I suggest you could bolster yourself up a bit to grab some positive information as a relief.
What Is Search Engine?
A search engine is a piece of software that applies a specific set of algorithms to make judgment calls for queries to find and collect information about web pages. The information collected is usually keywords or keyphrases, URL, the site structure code that makes up a web page, the inbound and outbound links, and so forth.
Without further ado, I would not dig deeper into the nitty-gritty of how search engines work but provide the essential tips that would guide you on how to apply the SEO rule organically in favour of search engines and humans.
The 7 SEO Tips
There is a distinction between spending for website ranking and building a website that is SEO compliant. A lot of business ends up choosing the formal. Conversely, in reality, tailoring a website so that it follows all the necessary search engine guidelines is a necessity, and understanding how it works is a choice.
SEO TIP #1. Fixing On-Page Technical and Content Issues
- Implement the rel = canonical tag for all kinds of duplicate versions on your site.
- Fix all incorrect response status codes. Correct any web page with 400 or 500 status codes by optimizing affected pages with permanent 301 redirects.
- Check website for content-related issues like duplicates, long/short meta tags, absence of ALT attributes in image elements.
SEO TIP #2. Contextualize Keywords
- Start by gathering keywords that are more relevant to the business theme.
- Include keywords base on the target product, more transactional keywords, and fewer information-inclined keywords.
- If your goal is to make a sale and promote your services, transactional keywords will suffice.
- If the primary goal is to disseminate information and promote a brand, you can tweak keywords towards information-inclined ones would be fantastic.
- Collect and store all chosen keywords in niche vocabulary or dictionary lists for creative reference later.
- Apply these stored keywords judiciously within the content of web pages and campaign-related (PPC) content.
- Be informed and ensure you implement the keyword in order of prominence (hierarchy) within all the HTML elements. Starting with title tag, description tag, H1-H6 group, <a> link, <img> tag including the “alt” and “title” attributes, bold, italic and underline elements.
- Do not forget the “breadcrumb navigation” and “footer links”. Infuse some relevant keywords within those spots.
SEO TIP #3. Improve Visitors Engagement With Proper Link Structure
- Use descriptive anchor texts on the landing pages and link to relevant internal page content that pursues topics covered on previously read pages.
- Make more deep links rather than always linking to top-level superficial landing pages such as the home or contact us pages. Doing so will help boost the search visibility of deep pages and speed up content indexability.
- Avoid building too many links outgoing from a single page. The more pages you link to, the less authority you give away with each link; the fewer the links, the more link juice is spread through each other and the better the ranking.
SEO TIP #4. Optimize The Structure Data Markups
- You may start by optimizing the micro-data by putting some of your rich answers into a schema markup. A good example is the FAQs page.
- Put the questions on the FAQs page using H2 – H6 tag elements and the response in list-bulleted tags <ul><li>.
- Enhance the rich snippets with review markup.
SEO TIP #5. Step up The Mobile Search Optimization Page
The accelerated mobile page framework lets web pages load faster on any mobile device.
- Rev-AMP the content using the existing software available for free and provided by Google or use any WordPress AMP page plugin to kick it off.
- Use local schema markup to let the target customers reach your business in the shortest way possible.
Note, local structured data helps search engines render valuable information. The structure includes business name, address, phone number, prices, reviews, business hours, directions and map (Geo-location), offers, events, and menus display to users in the search results interface clearer.
SEO TIP #6. Understand How Search Engine Behaves
- Panda algorithms love lengthy documents rich in keywords. Also, watch out for duplication and plagiarism.
- Penguins gravitate towards quality, not the quantity of website link structure, especially the naturally generated ones.
- Hummingbird is friendly with a site that produces what users are looking for in their queries.
SEO TIP #7. Do Not Reinvent The Wheel, Use Available Resources
- Link building tools – try buzz stream, SEMrush, Majestic SEO, MozBar, Google Search Console, or buzzgain.
- Keyword generation tools – keywordtool.io, ahrefs, wordstream, keywordgenerator.net
- Website auditing tools – try screaming frog, Yoast, Moz, Screaming Frog, Seoptimer, mysiteauditor, marketing grader, site analyzer, Deepcraw, or Google search console.
The online reputation of any business starts with the quality of website content and the values it brings to both end-users and search engines. To bolster corporate credibility and deliver products and services that satisfy the needs and wants of consumers, then one should consider the impact of quality SEO on a website before thinking of launching any online campaigns.