Graphic Design Process
What is Graphic Design?
Graphic design is the art of planning photographic and typographic elements to create effective communication. The design itself is a transitional process that is guided by the designer’s sense of intuition, reason, and aesthetic judgment to solve visual problems.
Graphic design is a discipline that requires a range of knowledge and sensitive use of eyes for constructive navigating, the hands for unthinkable crafting, the left brain for analytic reasoning and thinking.
Running a web and graphic design agency entails you to make a business decision that is dependent on the kind of design strategies and process you channel towards achieving the most positive result that wow your clients.
Solving a graphic design problem requires quite a handful of visual thinking as it is dependent on a relationship between mental and physical manipulation of an idea generated towards accomplishing the task at hand.
Overview of the Design Process
The process of crafting and developing an effective design is rigorous, challenging and breathtaking, but a successful design process always start with definitive research and goal in mind to help bolster visual communication between clients and their audience.
A resourceful idea must pass through a rigorous process of research, brainstorming, testing, and revision. The combination of these resources generates quality turn around and response your clients want or would expect.
As a designer, developer or an artist to ensure the design task is successful, the problem has to be broken down into manageable tasks through an iterative process with skill on your side, you can arrive at a refined solution.
Graphic Design Model
Whether you are designing a brochure, flyer, banner, logo, website, outdoor advertising, business cards, building a web application, drawing, painting or even optimizing a website. You must consider the following iterative process to achieve a positive result you always dream of. As a designer, you are responsible for the development of creative concepts and model that communicate the message. If you want to stand out and be hired as a professional designer, you should task yourself as follow:
1. Gather the Required Information from a Prospective Client
Meeting with your client and collecting required information to kick off the project is the first step you ought to embark and to do this, be sure to:
- Be visually and verbally mindful when you are dealing with a client for the first time, be detailed-oriented and attentive to every bit of information collected.
- Ask a question if you are not cleared and note every crucial point related to the proposed project.
- Develop a concept from gathered information and filter it through the iterative process.
2. Identify the Nature and Scope of the Problem
The problem here could be a project you would be working on having gathered the required information and prepared documents that guide your design process.
As you progress, do the following:
- Apply compositional and organizational principle to guide the concept of creating and developing the contents, elements, and layout required as a foundation.
- You explore different developmental concepts and refine them as you progress.
3. Research All Aspect of the Problem
Research all aspect of the problem, gather and assemble the facts. Engage in some rich brainstorming to:
- Help identify, develop, and present useful ideas with a bit of visual intelligence.
4. The Disintegration of Collective Efforts
Now that you have gathered quite a handful of information to work with, you may be confronted by decision-making problem, do this:
- Spread out this information and prioritize it.
- Retain the most important and relevant material applicable to the project.
5. Develop and Test Potential Ideas
This is when creativity, skill-set, and visual intelligence are tested to pivot your potential ideas into a more realistic result. You want to be more rigid at this stage of the creative process to ensure you have the best option at hand.
6. Gestation Period
Gestation period – a cognitive free flow of ideas is paramount at this stage, having developed, designed and tested all possible potential ideas, you want to ease out and let your idea breathe on their own and manage these collective materials visually and refine them.
7. Commitment and Execution
- Commit yourself to one unique idea and execute it. This time you have reduced the load to the best of the best option and it’s ready for its first presentation.
- Your commitment to a single idea should bespeak near perfection, tailored with quality and blended with professionalism.
8. Presentation of Design with Client
- Present your best idea to the client with an expectation of possible draft or drafts
- Be calm and professional when handling this situation
- Don’t take it personally or become crossed when a client rolls in their dissatisfaction tantrum.
“Understanding how design elements and principles work together and the ability to communicate effectively the message to your client is paramount. “