Keywords planning, strategies and best practices
Reality About Keywords
Keywords mastermind is released to show you the ingenious approaches, intelligent plans, and tactics you would need to work like a “beaver and beat the living daylights out of your rivals” on SERP (search engine results page).
Keywords are the brain and root finder of any business online and the “harbinger” and connector that attracts both the search engine and human to your doorstep.
One external source refers to the keyword as a descriptor and index term that captures the most crucial title of a document (Wiktionary).
You need to appreciate the origin of this phrase, then, maybe you can take a step back to know how important it is and the compliance of this term within a specified document.
You may have read online or listened to a pod-cast and the list goes on about keyword preparation. But effective planning widely depend on the level of expertise of anyone undertaking the course of search engine campaign and as a result, may reflect different outcomes including ranking. If you are in this boat with me, let’s rock the boat together and paddle along with the following creative steps to plan for keywords effectively:
The fundamental goal of effective keyword planning is to earn the best result and have all the rich keywords most relevant, trending, highly profitable, informational and transactional and above all infuse them appropriately within your document as a descriptor.
1. Know What Customers Are Searching For
The first approach here is to get a clear picture of your business objectives, why you establish it, and what specific services you offer, and if this service is needed, and what is the elasticity demand of this product.
The goal here is to establish the right index words to plan around your market regardless of what you might think, undoubtedly, the objective of every business is to make a sale through potential prospects not actually for search engines.
2. Identify Key Phrases You Want to Rank For
Next on the line is to select keywords the website want to rank for, but DO NOT FORGET that the selection must be customer friendly.
Head terms are short keyword usually in one or two words associated with high volume and competitive.
Long terms are the opposite, usually in three, four or sometimes six key phrases combine together to form a search term with a lower search volume
3. Analyze Competitors
It’s time to hit the Internet and rock the boat, have your core keywords handy and prepare for snooping and spying using the following tools to identifies keyword ideas based on what your competitors are bidding for and what they rank for organically on any major search engines.
But first, you need to know exactly what you are looking for, of course, anyone can hit the Internet and search for whatever pointlessly without prior intensive knowledge and focus. Just checking,you need to “hit the nail harder” and know what you are looking for in your competition.
What Are You Looking For?
Reverse Engineer Via Source Code
You need to revisit the search engine results page, look for the competitors’ web page that is/are listed on the SERPs especially the top-five. Follow the step below to extract the keyword buried in their title, and description tag.
Right click and select view page source from the browser. You should have something similar to what is shown below
Apply The Spy Tools to Analyze Your Competition
There are lot of competitive research tool you can use for free to perform your analysis. You may try any of the below tools for a start. But for the purpose of this short article, I have used Spyfu to perform competition analysis for “Edmonton Accountant” on competitor’s link – edmontonpadgett.ca
The figure above shows the keyword metrics and behavior of the search terms for 2 years span for both paid and organic SEO, it also indicated clearly the best ranking position and date it first ranked, the keywords competitors are bidding for through paid advertising PPC, the cost per click and ranking difficulty for that terms.
The figure above shows the dynamic of the current ranking keyword “Edmonton accountant” and the corresponding ranking difficulty and the search and click volume per month.
But wait, the purpose of this is to spy on the organic keyword competitor actually ranked for, and not to pay too much attention on other metrics even though they are not to be undermined.
The keyword list for organic rankings should be an excellent reference for your ongoing keywords farming.
4. Harvest All Your Keywords
In addition to what you already have, you may dig deeper to harvest for more keywords to create a pool of key phrases required to build a functional niche-vocabulary or keyword-theme.
The reason for this is to create diverse option and opportunity to try and experiment with long-tail strategies when building contents for web page.
Watch out for the next part of this article, where you will learn the strategies and best practices you need to forge ahead powerfully and topple your competitors.
TO BE CONTINUED….