SEO CASE STUDY

SEO Case Study for Kwaja Waterproofing Company

SEO CASE STUDIES

Site Audit

The entire website for Kwaja Waterproofing was audited and reviewed for the following essential search engine optimization features.

Page Audit
The Essential Features Checked
  • Page Content: The title, description, links, images, and related page content stemmed.
  • W3C Validation: The HTML and CSS code were reviewed for quality coding and validated.
  • Page Organic Search: We tracked the incoming page organic traffic and ranking keywords.
  • Backlinks Data: The InLink Rank and the quality of link value, the number of backlinks to the site was measured
  • Social Media Popularity: The popularity and brand awareness on Facebook and Twitter checked.

On-Page Analysis

The chart showed the links to a page, meta-tags structure, the status of HTTP, the word count per page, the links from the page (outbound links), the linked URL, and do-follow status.

On-Page Analysis
Internal Link Building

One of the most crucial elements of search engine optimization is the communication of a link-to-link within the same domain. Both users and search engines can easily navigate a site with proper internal links. The internal link chart below shows how the “Kwaja Waterproofing Website” links communicate, showing the relationship and establishing a link hierarchy for the site.

Content Analysis

The summarized version of the site audit shows all the page resources (HTML codes, Javascripts, CSS, images, document e.t.c) that run the kwaja waterproofing website.

Ranking Analysis

We carried out backlinks and intensive ranking analysis as part of our recent case study for Kwaja Waterproofing.

Ranking Analysis
Summary Keyword
Visibility In Search Engines
The goal is to ensure the site has:
  • Quality backlinks
  • Quality linking domains
  • Diverse anchor texts which are relevant to the linking pages
  • Track the progress of ranking keywords
  • Track the volume and quality of the ranking keyphrase
  • Track the competitions for the keywords and position of our client’s site
  • Measure the KEI, number of searches, the estimated visits
  • Track the keywords that make it to the top 10 in search engines.
  • Optimize the keywords that are less or more difficult to rank.
Content Analysis

The summarized version of the site audit shows all the page resources (HTML codes, Javascripts, CSS, images, document e.t.c) that run the kwaja waterproofing website.

Ranking Analysis

We carried out backlinks and intensive ranking analysis as part of our recent case study for Kwaja Waterproofing. The goal is to ensure the site has:

  • Quality backlinks
  • Quality linking domains
  • Diverse anchor texts which are relevant to the linking pages
  • Track the progress of ranking keywords
  • Track the volume and quality of the ranking key phrase
  • Track the competitions for the keywords and position of our client’s site
  • Measure the KEI, number of searches, the estimated visits
  • Track the keywords that make it to the top 10 in search engines.
  • Optimize the keywords that are less or more difficult to rank.
For Quality Links Prospect
  • Link distributions by TLD
  • Dofollow Vs Nofollow Backlinks
  • Link distribution by country
  • Link distribution by Top Level Domain
  • Linked pages
  • Spamming links (unnatural or penalized links) or bad links
  • Anchor texts diversity

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