SEO is the acronym for search engine optimization and is defined as a repeatable and monitoring practice of fine-tuning website elements to maintain a quality ranking in the search engine result page whenever a user queries with a search term or phrase. It can also be referred to as the collection of different strategies that aid the improvement of a website ranking result. Read more about SEO article.

Both SEO and SEM are great approaches that aid your visibility and ranking in the search engines. The former makes your website visible and gain exposure it deserves organically(SEO ways), and the latter requires you to buy or pay for a specific keyword you want to rank for in form of PPC  – paid advertising usually through Ad publisher like Google Adword(SEM way).

SEO (organic strategy) impact is much more powerful and exposes the efficacy and effectiveness your web page search terms relevancy and earn the authority your website deserve organically.

• Establishes your business with authority
• Fully optimized and great for rankings
• Requires on-going optimization and monitoring to maintain ranking and authority.

SEM(paid advertising strategy) ranking dies off once your campaign ends, in other word, the more money you put into SEM the better. You get the exposure you wouldn’t normally rank for through SEO by bidding for the valuable keywords or key phrases.

• SEM is great for new business looking for first time exposure online.
• Website needs a lot of re-engineering to attain the authority it deserves.
• Paid strategies to earn visibility in the search engines.

Search engine optimization is a perfect strategy or tactic for any business owner looking for a long-term goal and benefits without limit. Below are the benefits you would reap from getting your website organically stabilized.

• You build a brand for your business
• Your business gain organic exposure and ranking
• Web documents or pages are fully optimized for the target set of keywords or key phrases that befit your business.
• You have a powerful leverage over any competitive paid keywords in the SERPs.
• It’s visibility is limitless to any audience on the web.
• Broaden exposure both locally and nationally.
• You pay nothing

Nope, no and never going to be dead, in fact, SEO has come to stay. Conversely, it has become an important component of website visibility and the yardstick used in tracking the behavior, possible flaws and success of any online business that requires genuine traffic, long-term value and lead generation.

One important reason why you created a website is to promote your brand online either by disseminating information, selling products or services e.t.c. In terms of SEO, you want to bring quality traffic to your online business, gain better exposure for your brand, send signals to the social community and build your online brand, and convert a visitor to a potential client, and last but not least, increase your return of investment. These are a few of what SEO can bring to your website.

A business owner is quite confused with the right time to apply the SEO strategies. Some believe it is after the website is launched, while a few argue it should be done while the website is in the making.

You can implement the SEO strategies after your website is already launched, but, it’s much harder to maintain with already existing flows. The right option should be before you develop your website.

Before the impact – a good aspect of this is most felt from creating the file structure, file names, the domain name, and the keywords you would possibly use to bind all the major components of your website. Doing this makes your SEO campaign much easier to trace and monitor.

After the impact requires extra effort because you would have to engage yourself in serious search engine optimization strategies.