Learn more about how important a well-written web copywriting is to the success of your website
Web copy is the lifeline of your website, and in most cases, it is what search engines scoop and digest by the users to rank your website.
1. It is crucial to have a unique web copy because well-written content will help increase brand awareness and persuade the prospective audience to take a specific action.
2. It is a yardstick to success and what makes business like yours unique from the competitions.
3. An action-driven content can attract experts in the chosen industry to link your site.
4. It determines if your business will make that sale or increase its leads.
The time it takes to write authentic content vary with one of the following factors:
1. Number of words on the web page
2. Overall target pages to write
3. Optimization of the written content (this is optional) For instance:
i. 300 words – 24 hrs
ii. 301 to 500 – 48 hrs
iii. 501 to 1000 – 72 hrs
iv. Over 1000 – more than 80 hrs
Nonetheless, writing niche-inclined content can take a considerable amount of time. If the goal is to convey the right message to the audience.
Before you write any piece, you need to know who your audience is, and that is the first step to communicate your expertise to the intended audience.
Writing a web copy for your website is not mandatory, and you can choose to use your raw contents as is without the support of a professional web copywriter.
Hiring a professional web copywriter is not mandatory. No doubt, you can choose your raw content and slap it on the pages of your site.
But the difference it makes is undeniable in terms of visibility, ranking, and bounce rate. So writing original and naturally flowing keyword-rich content is a smart way to attract readers to take action.
A web copy is a subset of SEO and Content Marketing. While web copy is taking care of the authenticity, quality, and users’ action influences. The SEO is applying the required techniques to make the well-written piece acceptable to the search engines.
Search engine optimization also helps in fine-tuning website elements for search engines.
Content marketing promotes the web copy to large crowds on social media, listing sites, and other content promotion platforms.
If you are hiring a professional, provide the information below:
1 The objective of your website (what defines the business)
2 The number of pages you intend to write copy for
3 Several keyphrases or keywords of choice
4 List of target competitors in the same industry like you (keeping the list to a maximum of 5).
Copywriting is the traditional way of writing a piece containing texts on advertising promotional material like brochures, flyers, billboards, and websites.
A web copy is connecting and engaging users through valuable content online. And don’t forget Google rewards pages with rich content.
Fresh content and frequent web copy updates can be helpful in the following ways:
1 Tracks the behavior and authority of every page on a site.
2 Measures the page response to user experience
3 It helps you check against highly-ranked or popular competitors to see how they redistribute content on their sites.
4 To correct and remove any sloppy piece on a web pages
A web copy is an essential part of search engine recipes. If done right, it will allow you to do the following:
1. Create powerful online sales copy
2. Attract the desired audience to take specific actions
3. Convert visitors into potential customers
4. Amplify the interest and desire to do something that may lead to sales.
5. Deal with technical issues such as bounce rate increases your sales and drives more traffic.