what keywords are

What Are Keywords

Keywords, The Blueprint for Search Engine Optimization

A keyword is the most important component of SEO, the definitive eye for search engine algorithm, the finder of any business link buries somewhere unknown on the web, and an informative word for any content marketing strategies.

In fact, this tiny piece of term is dynamic and changes with human behavior, social trends and market structures. 

In retrospect, if you really want to be successful online, you have to listen, watch, track and monitor its behavior as it changes. Extremely significant, if you would.

What is Keyword?

A keyword is defined as the most important word, term or key phrase used to indicate the location of any hidden documents stored in the information retrieval system of the search engine database.

The words “hidden document” and the “most important” highlighted below are what drives everyone crazy on the web today. The ability of a web document to present that missing information in a beneficial way is the greatest potential any web page could have. This gesture marks the beginning of any website visibility, authority and a consistent ranking in the SERPs.

Keywords Impacts

Keyword is the crucial contributing factors to website visibility which helps ensure your website is ranked well in the search engines, but guess what! it could be excruciating and painful if proper approach and technical expertise are left out when pitching the right terms for your business. 

An effective keywords usage can help give more visibility and exposure to your website if carefully applied within the most significant on-page elements that matter most – the HTML power tags.

HTML Power Tags

The on-page elements are the most prominent HTML tags that should be paid a lot of attention to if you consider the co-existence of keyword and SEO paramount in your search campaign.

The following valuable tags that make index term visible in the search engine if strategically placed in the right spot :

Title Tag

The title tag is considered one of the most important on-page elements, so remember to use keywords in it

<title> Place at least 1 keyword </title> 100%

Meta Tag

These elements comprises the description and keyword tag. But the formal plays the most important role, while the latter may not have any significant impact as you expect but at times some search engine might still take a peep at it.

Meta description
<meta name ="description" content =" Place at least 1 keyword "/> 100%

Markup - Open Graph

Open Graph is a special page markup that constitutes the page’s social snippet in form of title, description and image.

Og- Opengraph Tags
og:title content ="Place your title plus keyword" 100%
og:description content ="Place your title plus keyword" 100%
og:image content ="Place your title plus keyword" 100%

Body Tags

The body tag elements consist of the heading (h1 —h6), bold( strong), italic, and the anchor text and link. All these stated elements should feature significantly the subject term to get better ranking.

Header Tags
<h1> <h1/> ...<h6> <h6/> 100%
Bold Tag
<strong> at least one keyword <strong/> 100%
Italic Tag
<em> at least one keyword <em/> 100%
Anchor Link
<a href="link with keyword"> Anchor Text Must Contain Keyword <a/> 100%

Image Tag

It is cleared search engine can’t read images, but the only way it can get to recognize or interpret the image status is through the alt attribute. The descriptive content feature in the alternative attribute is what search engine reads.

Image Alt = " "
<img alt="descriptive keyword" /> 100%

Guides for Choosing Keywords

  1. Collect all your keywords and group them in order of relevance, the collected keywords should include those of competitors.
  2. Create a basic comparison table to differentiate between valuable quantitative(search term with high volume) and qualitative keywords (costly index term) .
  3. Filter and find out if those selected are relevant to specific page of concern.
  4. Infuse the screened term within the required location of the web page, don’t forget the HTML power tags.
  5. Watch out for stop words and avoid it at all cost in your keyword variation, stop words such as a, an, the, and, or, how, where, if, while, free, E-mail, when, but. These words are useless and serve no purpose in keywords visibility and usually ignored by search engines.stop words ignored by search engines
  6. Plug your keywords within tags, text, images, and links.
  7. Keyword density(KD) must be kept below minimum usually between 7 to 10 percent in each web page. KD measures the frequency of keyword occurrence per page versus the number of words on a page. For instance, if you have 2000 words of text in a single web page, and your KD (keyword density) shows on that page 20 times, then your keyword density will be (20 /2000) indicating 1 percentage of KD is found on that page.

Required Tools For Keyword Research & Planning

  1. Moz explorer Moz explorer


2.KWFinder – generates a long tail in large volume.KWFinder

3. Keyword Planner – free keyword analytic toolGoogle keyword planner


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Pro word

A keyword is a tiny piece of mind itself inspired by emotion and behavior of the user’s state of mind and relationship. The ability to implement that term to solve a particular problem is an essential component of SEO regardless of the kinds or methodology chosen. 

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