Web Design Process – Guides to Designers & Customers

Web Design Process

Crafting visual communication between clients and their target audience begins with a designer (web, graphic, or both). Developing an effective web design can be cumbersome if no clear communication link between the designer and the business owner(client) is established.

Communication Gap

Defining a project’s goal is a factor both parties should consider before embarking on any web development or digital marketing task. You can do this by:

  • Collecting information from the prospective clients
  • Defining the collected information, gather it and prioritize in order of preference or the project’s goal.
  • Appropriately crafting the key message and convert it to the information required to brainstorm strategies during the design and development process.
  • Conducting some educated research on the key message and apply the necessary methodology and tools for implementation.
  • Implementing a long-lasting solution that fit the goal of the project.

Web Design Process – Phase 1


Gather The Information

You must communicate your need or requirements for any web services rendering to prospective clients and ensure you ask the following questions before embarking on web design process:

1. What is the business profile of the client 

You want to make sure clients business’s profile is collected to build a foundation as a creative bootstrap safety net. The following information will suffice to get you started:

  • Company name
  • Business contact 
  • Type of business
  • Product or services offer

2.  What are the client’s short and long-term goals?

Some client doesn’t know what they need, of course, few would come forward with the unrealistic objective that has no relationship with the business website. It is your duty as a web professional to be “armed at all points” and negotiate this diplomatically with them by chipping in the following queries:

  • Gain traffic: customer must state clearly if the goal is to drive or get the right people to visit the site.
  • Make sale: The goal could be to convert the traffic to lead and then eventually sale.
  • Promote brand: Another potential reason could be to make a brand popular through awareness and reach broad audience.
  • Generate leads: You must draw a thin line between the path that leads to sale (actual sale) and the willingness to purchase what the client has to offer (lead generation).
  • Share information
  • All of the above

3. What is the purpose of the proposed web project

  • Be listed top-10 on SERP
  • Be listed top 5 on SERP
  • Be listed locally on Google map
  • Acquire a certain X-number of leads
  • Be ranked higher with specific keyword X
  • Acquire and amass X-number of likes
  • Increase sale of services or product offered by x-amount

4. What are the performance criteria or tools to measure the progress of the project. One of these tools should come to mind during web design process:

  • Google analytic tool
  • SEMrush
  • MailChimp
  • Hootsuite

5. Who is the target audience

  • Sight at least 5 top competitions in the client’s target industry
  • Sight the strength of the competition
  • Sight the weakness of the competition
  • Sight the competitions opportunity
  • Sight the threat of the competition

6. What is the client’s (designer’s customer) message to the target audience.

  • Promote offer on the website
  • Sell in-demand product in an online store
  • Collect email list using the CTA strategies
  • Receive calls from clients

7. What corporate guidelines must the designer adhere to during the process.

  • Website theme should look a certain way.
  • The logo.
  • Specific font-name should be applied. 
  • Typography (the font, font color font size e.t.c).
  • The header and footer should look a certain way.
  • Specific X-number of keywords during planning should be applied.
  • Content writing style

8 Are there any active considerations around the projects that should re-evaluate?

To be continued in part 2

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