Website builders have made it easy to create a functional e-commerce site within minutes. However, not all website builders are created equal.
It's important to understand the risks of shortcuts and invest the necessary time and resources to create a quality website that truly benefits your business and its users.
Understand who you are trying to reach with your website and what kind of content will best reach that audience
The key to identifying the target audience and potential visitors for a website is to understand who the website is meant to serve.