6 Must-Do’s For General Contractors To Get Their Business Off The Ground And Succeed Online

general contractors

The Essential Guides To Being A Successful General Contractor In The Digital Age

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Who is a General Contractor?

A general contractor is a professional who is responsible for the overall coordination of a construction project. They work with a variety of sub-contractors to ensure that all aspects of the construction project are completed in a timely and efficient manner. General contractors are also responsible for managing the budget and schedule for a construction project.

The Digital Strategies Every General Contractor Needs To Know For A Successful Online Presence

As a general contractor, one of the first things you need to do is…

1. Develop a Rock-solid Website.

Having a website that is professional, well-designed and easy to navigate is important for gaining trust and credibility with customers. Make sure to include relevant information about your business, services offered, customer reviews, and contact information.

Rock-Solid Strategies For Designing A Website That Will Last

  • Choose an Appropriate Domain Name: Choosing a domain name is an integral part of creating a website for any business, including contractors. The domain name should reflect the nature of your business and be easy to remember.
  • Create a Professional Design: A website should be professionally designed with clean and responsive web pages that properly represent the company’s contractor services. It is essential to choose a design that is in keeping with the company’s branding.
  • Select a Content Management System: Content management systems like WordPress and Drupal are perfect for creating contractor websites. They are user-friendly, secure, and easy to manage for site owners.
  • Set Up an Online Portfolio: It’s important to show potential customers your previous work, so having a portfolio section on the site can be very helpful. This could be done with a gallery of photos or videos, a blog section to showcase projects, or through customer testimonials.
  • Integrate a Payment System: If you plan on taking payments on your website, it is important to have a payment gateway designed specifically for contractors. This will ensure that payments are securely processed and your customers’ data is kept secure.
  • Optimize for Search Engines: Having optimized pages on your website can be a great way to drive organic traffic to it. Use SEO best practices, such as creating keyword-rich page titles, meta descriptions, etc.
  • Establish a Social Media Presence: Having a presence on social media can be a great way to engage with customers and potential customers. Create accounts on popular platforms such as Twitter, Facebook, and LinkedIn and start posting regularly.
  • Measure Your Results: Understanding how visitors find and interact with your contractor website is essential for understanding its performance and effectiveness. Use web analytics tools to monitor your website’s performance to identify areas where you can improve.

2. Invest in SEO

investing in seo

Utilizing search engine optimization (SEO) techniques is key to gaining online visibility and driving more web traffic to your site. Optimize pages with relevant keywords, blog consistently, and update your content often.

The Ultimate Organic SEO Checklist: 7 Steps To Get You Started

  • Focus on Quality Content: Quality content is the foundation of organic SEO. Optimize your content for search and make sure it contains relevant keywords, as well as clear and engaging information that encourages users to interact with it.
  • Optimize Your Site Structure: Make sure your website has a clear structure, easy-to-follow navigation, and organized categories and subcategories. This will help boost the visibility of your site and improve your organic search rankings.
  • Prioritize On-Page SEO: On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Focus on including relevant keywords in titles, meta descriptions, headings, and body text.
  • Enable Breadcrumbs Navigation: Breadcrumbs are links that allow users to quickly navigate back up to the main pages on your website. Enabling breadcrumbs navigation can help improve the user experience and enhance your organic SEO.
  • Optimize Your Images: Adding alt tags, or alternative text, to your site’s images will not only help you provide better accessibility for visually impaired users but can also boost your page’s SEO.
  • Use Internal Links: Internal links, or links to other pages on your site, help users discover more information on your site and reduce the risk of them bouncing from your website. Make sure to include internal links whenever appropriate and make sure they are keyword-rich for SEO purposes.
  • Monitor Your SEO Performance: Use SEO tools to monitor your website’s SEO performance and track your progress. Set goals and KPIs to understand how your SEO efforts are performing, and make sure to continuously adjust your strategy if needed.

3. Connect Through Social Media

Establish a presence on social media networks that are relevant to your industry. Regularly post content and engage with followers on Twitter, Facebook, and other networks to build relationships and authority

establish a presence

Credit: pikisuperstar

Establishing A Professional Presence On Social Media: What You Need To Know

  • Identify who your audience is: Before you can establish a presence on any social media network, you must first understand who your target audience is, and tailor your content to them.
  • Choose the right networks: Once you understand who your target audience is, do some research to determine which networks they are actively using. Some networks are more appropriate for certain industries than others.
  • Create a plan: Once you have decided which networks you want to be active on, determine what type of content you plan to share, how often you plan to post, and which social media management tools you will use.
  • Set up your profiles: Sign up for the networks you have chosen and set up your profiles. Make sure your profile photo and bio accurately reflect your brand.
  • Post quality content: As the saying goes, content is king. Create content that is interesting, relevant, and valuable to your target audience.
  • Engage with your audience: Engage with your audience by responding to comments, responding to messages, and thanking people who interact with your content.
  • Track your progress: Tracking your progress on social media is important as it helps you to determine which strategies are working, and which can be improved.

4. Create Compelling Content

Share valuable content to engage your target audience and demonstrate your expertise. Post tips, advice, and success stories on your website and through social networks to help build your online presence.

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Credit: macrovector


Crafting Compelling Content For Your Business: What You Need To Know

  • Know your target audience and what resonates with them : When creating content for your business, it is important to identify your ideal customer and understand who you are trying to reach. What topics and type of content will be most relevant and compelling to them?
  • Create content that speaks to your audience: Don’t just create content for the sake of it, focus on creating content that is tailored to your customer’s needs and interests. Ask yourself: What information can I provide that will add value to my target audience?
  • Don’t be boring: Make sure that your content is interesting, engaging and entertaining. Think about different ways to bring your content to life, such as infographics, videos, or polls.
  • Incorporate visual elements: Visual elements can help draw your reader in, and help your content stand out. Use high quality images and visuals, such as illustrations or graphics, to keep the reader’s attention.
  • Use storytelling: Telling stories is a powerful way to draw the reader in and make your content more memorable. Focus on real stories that can illustrate and bring to life the topics you are discussing.
  • Keep it relevant and timely:  Make sure that your content is fresh and up to date. Talk about topics that are relevant to your audience and keep an eye on current trends and news.
  • Promote your content: Promote your content across multiple channels to ensure that it reaches your target audience. Utilize social media, email campaigns, and influencers to help get the word out.

5. Establish Relationships with Industry Influencers

Reach out to the top players in your industry and create relationships with them. Follow them on social networks, comment on their content, and collaborate on projects.

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Networking For Success: How To Reach Out To Industry Leaders And Create Lasting Connections: What You Need To Know?

  • Identify: Take the time to research who are the top players in your industry, look at their qualifications, expertise, and success.
  • Network: Utilize any networking tools available to you like LinkedIn, Twitter, or Facebook to connect with the top players.
  • Introduce: Give a thoughtful introduction, provide a brief but genuine explanation of who you are, why you are connecting, and why you think it’s important for both of you to be connected.
  • Listen: Once the connection is established, take time to listen and learn from the top players in your industry. Ask questions, be interested in the answers, and apply their knowledge and wisdom to your own work.
  • Share: Occasional share ideas, resources, or insights you’ve collected on topics that might be of interest to the other person. When possible, take time to bake in a personal touch to offer valuable insights.
  • Become a Resource: As the relationship grows and develops, offer to become a resource person, helping with introductions, suggestions, or collaborations related to their work.
  • Respect Boundaries: Respect the other person’s privacy and boundaries. Be mindful of the type of conversations you are initiating, and be aware of the length of time that you’re engaging with the top player in your industry.
  • Be Genuine: Be genuine in why you are engaging with this person, and make sure that the relationship is meaningful, mutually beneficial, and sees both parties benefit from the connection.

6. Win Loyalty And Trust For Your Online Business

Earn customer loyalty and trust by going the extra mile to provide quality work at an affordable price. Ask satisfied customers to leave positive reviews on your website, social media pages, and industry-specific websites.

How To Win Loyalty And Trust For Your Online Business: Tips To Build Customer Relationships

  • Provide quality products and services: Quality is always top of the list when it comes to customer loyalty. Online customers have choices and can easily switch to another provider if the quality of your products or services is subpar. Make sure you offer the best possible products and services in the market.
  • Offer exceptional customer service: Providing outstanding customer care is essential for earning customer loyalty. You want to be available and responsive whenever your customers have an issue or question. This can be through phone, email or chat support.
  • Keep your customer informed: You want your customers to feel informed throughout their customer journey. You can do this by providing notifications about updates and changes to the products or services, as well as emails about new discounts or promotions.
  • Implement a rewards program: Rewards programs are a powerful way to build customer loyalty. You can offer different types of rewards such as discounts, free shipping or points that can be exchanged for money or products.
  • Leverage social proof: Social proof is a powerful way to convince customers that your business is reliable and trustworthy. Recent customer reviews, customer testimonials, and reviews from reputable sources all add to your credibility and help build trust.


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